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Visual Arena
February 1, 2019
15:15 - 17:30

TorinoFilmLab and Film&TV at Lindholmen Science Park invite you to two masterclasses

"Audience design: how to present and promote your project” 
by Riema Reybrouck

The current TV series landscape is full of original contents and it is extremely important to learn how to reach and engage with possible audiences rapidly, already during the development stage of the project. Participants will work on the creation of innovative audience engagement strategies for international TV series projects, exploring new ways of communicating content while collaborating on concrete strategies.


"Why and how three-act structure works differently in series" 
by Eszter Angyalos

Since Aristotle’s Poetics, most screenwriting theories build upon the three-act-structure in some way, but only a few of them offers an explanation, why is this the unquestionable basic structure of all successful stories. The three acts - beginning, middle, end; set-up, conflict, resolution; or however we call them – are easily recognizable in feature films but may be a bit more challenging to detect them in complex multistrand narratives, like television series. Nevertheless, even the most complex stories can be deconstructed into a specific combination of dozens of classic three-act stories.

In this lecture, based on the newest findings of cognitive cultural studies, we will explore how the three-act-structure is connected to our brain’s information-processing method, why is this the most satisfying way of structuring a story; and what makes us unconsciously using this structure all the time. Using examples from cult series like Game of thrones, Big Bang Theory or Stranger things, we will also examine how the three-act structure in series follows a completely different logic than in feature films, how it can be an effective method of structuring a series on season-level, on episode-level and on scene-level; and how the different ways of using this structure help defining the character of a television show.


Date and location

Date: Friday 1/2 kl 15.15-17.30
Location:  Please note!  New location: Visual Arena, Lindholmspiren 3-5

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The Masterclasses will be held in English. Pre-registration required, make your booking below.

TorinoFilmLabs "SeriesLab" in Gothenburg is financed by